The Newton Blog

Promotional Product Ideas to Heat Up June Events

dschaaf@newtonmfg.com — Fri, 11 May 2012 06:00:00 GMT

Whether you are looking to get more of that summer foot traffic or have a great event to promote, here are few promotional product ideas for June events.

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The Importance of Internal Branding

dschaaf@newtonmfg.com — Thu, 03 May 2012 06:00:00 GMT

Internal branding is very similar except that the brand’s message is directed to its own workforce to shape their perception towards the brand and drive a desired behavior. But why would an organization need to market itself to itself?More...

3 Ways Promotional Products Boost Wellness Program Participation

dschaaf@newtonmfg.com — Thu, 19 Apr 2012 06:00:00 GMT

Due the rising cost of healthcare, more employers are looking into wellness programs for their employees. The reasoning is that healthier employees translate into lower health insurance claims and premiums. Companies are making large investments in these programs, so the pressure is on for them to positively affect the bottom-line.

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May Promotion Opportunities

dschaaf@newtonmfg.com — Thu, 12 Apr 2012 06:00:00 GMT

May signals that spring has sprung and summer is quickly approaching. People have completely emerged from hibernation to begin enjoying the great outdoors again. Several promotional opportunities in May focus on taking advantage of warm weather activities.

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Let’s Get Visual: Take Advantage of This Marketing Trend

dschaaf@newtonmfg.com — Thu, 29 Mar 2012 06:00:00 GMT

You’ve heard the saying “A picture is worth a thousand words.” Pinterest, the site that allows you to view and pin images of your favorite things, has taken that phrase to heart. The site’s booming popularity has revealed a growing trend in marketing. Our culture is becoming more visual.

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No Fooling Around, Just April Promotional Product Ideas

dschaaf@newtonmfg.com — Thu, 15 Mar 2012 06:00:00 GMT

April promotions can bring a-May-zing results. Bad puns aside, a few of the largest promotional opportunities of the year – Earth Day and Administrative Professionals Week/Day – occur in April. If neither of those excite you, there are a couple other opportunities below too.

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How to Go Green with Promotional Products

dschaaf@newtonmfg.com — Fri, 09 Mar 2012 06:00:00 GMT

Promotional products can be an effective way to tell an eco-friendly story provided that they are chosen correctly. To make that choice, you should consider the materials used and the application of the product to get the full effect.

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Want More Impressions? Location, Location, Location

dschaaf@newtonmfg.com — Thu, 01 Mar 2012 06:00:00 GMT

In the housing market, the location of the property is an important factor in determining the value of the house. Likewise when choosing your next promotional products, value can be found in targeting a specific location for them to reside.

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Promotional Products: Mobile Marketing for the Non-Tech Savvy

dschaaf@newtonmfg.com — Fri, 24 Feb 2012 06:00:00 GMT

Mobile devices have the type of personal connection with their owner that marketers covet. Placing your logo or message on these devices becomes a constant reminder and personal endorsement.

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Beware the Promotional Ideas of March

dschaaf@newtonmfg.com — Thu, 16 Feb 2012 06:00:00 GMT

March is a lucky month full of green and madness...and plenty of opportunities to promote your business or organization. A few of those opportunities are listed below along with some promotional product ideas to get your message out in March.More...