 A company sales conference included breakout sessions covering specific new services. The distributor was asked to provide low-cost refreshments for the 45 minute sessions and designed Drink Mix Hang-Itz for each session with the company logo and the tag line for the service to be discussed at the particular session. A variety of drink flavors (lemonade, fruit punch and peach ice tea) was used with bottled water placed at each participant’s place at the conference table. The bottled water was supplied by the conference center avoiding bottled water freight costs and storage problems. The participants enjoyed the refreshing drinks and the company’s new service tag line was reinforced with the Hang-Itz imprint.
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